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Every CPQ vendor has AI now. Three other things decide the future of CPQ.

Every CPQ vendor has AI now. Three other things decide the future of CPQ.

by Malika Durrani | Sep 23, 2026 | Blog Post, Category Insight, CPQ, Insight

Capital, the buying committee, and accountability, not AI claims, will decide which of Forrester’s 31 CPQ vendors survive. The 2026 evidence, and seven questions to put to any vendor this week Executive Summary Forrester’s Q2 2026 report on configure,...
Your deal desk or your AI agents: four tests for who controls the price

Your deal desk or your AI agents: four tests for who controls the price

by Daniel Kube | Sep 22, 2026 | AI and Finance, Blog Post, Category Insight, CPQ, Hybrid Pricing, Thought Leadership

Agent identity decides who may act. Only a written rule decides the price, the margin, and the term your business commits to. Executive summary Today your deal desk decides what a non-standard price may be. Soon a quoting agent will decide it too, and far faster....
A strong CPQ foundation matters more than the next hundred tools

A strong CPQ foundation matters more than the next hundred tools

by Daniel Kube | Sep 15, 2026 | Blog Post, Category Insight, CPQ, CPQ Strategy, Listicle

Ten controls make a CPQ foundation strong. Two tests tell you whether yours is, before you buy the next tool. Executive summary Complex quoting has not changed, and neither has the CPQ foundation underneath it. It still comes down to a catalog somebody maintains,...
AI depreciates, context appreciates.

AI depreciates, context appreciates.

by Daniel Kube | Sep 9, 2026 | Blog Post, CPQ, Revenue Operations, Thought Leadership

In a working session last week on why generic AI keeps failing at pricing precision, I landed on four words. In a working session last week on why generic AI keeps failing at pricing precision, I landed on four words: AI depreciates, context appreciates. I posted them...
Your CPQ Vendor Was Acquired: 7 Questions to Ask Before Renewal

Your CPQ Vendor Was Acquired: 7 Questions to Ask Before Renewal

by Malika Durrani | Sep 3, 2026 | AI and Finance, Blog Post, CPQ, CPQ Strategy, Listicle, Revenue Innovations, salesforce alternative

How to protect pricing, preserve historical quote logic, and decide whether to renew, renegotiate, or migrate.   If your CPQ vendor has been acquired, check your non-renewal deadline first. A CPQ vendor acquisition does not automatically rewrite your agreement....
Salesforce CPQ is not end of life. That is the harder problem.

Salesforce CPQ is not end of life. That is the harder problem.

by Daniel Kube | Sep 1, 2026 | AI and Finance, Blog Post, Pricing Strategy, Revenue Innovations, salesforce alternative

Salesforce CPQ end of life has no date, so the decision defaults to later, every year, while the discovery bill grows. Decide at today’s size. Salesforce just took the deadline off the table, and that is the worst news your quoting roadmap has had all year. Read...
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