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Your deal desk or your AI agents: four tests for who controls the price

Your deal desk or your AI agents: four tests for who controls the price

by Daniel Kube | Sep 22, 2026 | AI and Finance, Blog Post, Category Insight, CPQ, Hybrid Pricing, Thought Leadership

Agent identity decides who may act. Only a written rule decides the price, the margin, and the term your business commits to. Executive summary Today your deal desk decides what a non-standard price may be. Soon a quoting agent will decide it too, and far faster....
Hybrid pricing pays. Until the deal changes.

Hybrid pricing pays. Until the deal changes.

by Malika Durrani | Aug 18, 2026 | Blog Post, Category Insight, CPQ, CPQ Strategy, Hybrid Pricing, Thought Leadership

 Executive summary Hybrid pricing won the argument. In the twelve months to May 2026, the share of B2B software companies running a hybrid model went from 25% to 37%, per Growth Unhinged’s survey of 230+ practitioners, and Benchmarkit’s 2026 metrics put...

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