In a working session last week on why generic AI keeps failing at pricing precision, I landed on four words. In a working session last week on why generic AI keeps failing at pricing precision, I landed on four words: AI depreciates, context appreciates. I posted them...
Executive summary Hybrid pricing won the argument. In the twelve months to May 2026, the share of B2B software companies running a hybrid model went from 25% to 37%, per Growth Unhinged’s survey of 230+ practitioners, and Benchmarkit’s 2026 metrics put...
Buyers do not punish different prices. They punish unexplained prices. And the cross-sell thesis in your investment committee deck should not be waiting on a CRM migration. Pricing governance is the difference between price variance a buyer accepts and price variance...
AI can build a quote in seconds. Then a customer asks why the price is what it is, and no one in the room can answer. 40% of enterprises will demote or decommission their autonomous AI agents by 2027, over governance gaps, not technical ones. (Gartner, 2026) That gap...
In complex B2B deals, a fast first quote can be a vanity metric that quietly kills your margins. The real bleed happens in the revision loop: the messy, unmeasured middle mile where deals leak margin, consume scarce specialist hours, and stall in internal queues....
Quick answer. Net revenue retention can rise while gross profit falls, because NRR measures retained and expanded revenue, not the cost of delivering it. When a contract grows on a price never tied to current cost-to-serve, usage scales revenue and margin erosion...
