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Hybrid pricing pays. Until the deal changes.

Hybrid pricing pays. Until the deal changes.

by Malika Durrani | Aug 18, 2026 | Blog Post, Category Insight, CPQ, CPQ Strategy, Hybrid Pricing, Thought Leadership

 Executive summary Hybrid pricing won the argument. In the twelve months to May 2026, the share of B2B software companies running a hybrid model went from 25% to 37%, per Growth Unhinged’s survey of 230+ practitioners, and Benchmarkit’s 2026 metrics put...
Top 5 best CPQ for technology service providers in 2026, ranked on governance and lifecycle change

Top 5 best CPQ for technology service providers in 2026, ranked on governance and lifecycle change

by Malika Durrani | Aug 14, 2026 | Blog Post, CPQ, CPQ Strategy

The best CPQ for technology service providers is not the one with the most AI features. By the end of this year almost everyone will have those. The platforms that matter can govern what the AI decides, because that is where these projects fail. Five clear that bar....
The $3.8T PE exit backlog: why cross-selling shouldn’t wait for CRM consolidation

The $3.8T PE exit backlog: why cross-selling shouldn’t wait for CRM consolidation

by Daniel Kube | Aug 12, 2026 | AI and Finance, Blog Post, CPQ Strategy, Pricing Strategy, Thought Leadership

Buyers do not punish different prices. They punish unexplained prices. And the cross-sell thesis in your investment committee deck should not be waiting on a CRM migration. Pricing governance is the difference between price variance a buyer accepts and price variance...
Your sovereign cloud offer is a catalogue problem, not a data centre problem

Your sovereign cloud offer is a catalogue problem, not a data centre problem

by Daniel Kube | Aug 4, 2026 | Blog Post, CPQ Strategy, Revenue Architecture, Revenue Lifecycle Management

Executive summary Everyone is telling European managed service providers (MSPs) that sovereign cloud is a growth engine. The numbers agree. Gartner forecasts $80 billion in worldwide sovereign cloud infrastructure spending in 2026, with European spending growing 83%...
Salesforce CPQ End of Sale: enjoy the rest of summer, but decide before fall planning locks.

Salesforce CPQ End of Sale: enjoy the rest of summer, but decide before fall planning locks.

by Daniel Kube | Jul 31, 2026 | Blog Post, CPQ Strategy, salesforce alternative

Executive summary Salesforce CPQ is End of Sale, not End of Life. Nothing shuts off. But Salesforce’s strategic quote-to-cash investment has moved to the Agentforce Revenue Management suite, and Revenue Cloud Advanced is now CPQ’s designated successor. The real...
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Recent Posts

  • AI builds the offer. Someone still has to price it. October 28, 2026
  • Pricing risk in a volatile market: the quote is where you lock in margin or lock in risk October 27, 2026
  • 6 leading indicators of good revenue MSPs can read at the quote October 22, 2026
  • Speed lives three levels below the quote October 20, 2026
  • Salesforce CPQ alternatives for 2026: six compared for complex deals October 15, 2026

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