Executive summary Hybrid pricing won the argument. In the twelve months to May 2026, the share of B2B software companies running a hybrid model went from 25% to 37%, per Growth Unhinged’s survey of 230+ practitioners, and Benchmarkit’s 2026 metrics put...
Executive Summary TL;DR Most CPQ programs don’t fail because of “bad software.” They fail because leadership underestimates complexity, controls, and change velocity—and bolts on AI without guardrails. In 2025, the stakes are even higher: Pricing models are shifting...
