Ten controls make a CPQ foundation strong. Two tests tell you whether yours is, before you buy the next tool. Executive summary Complex quoting has not changed, and neither has the CPQ foundation underneath it. It still comes down to a catalog somebody maintains,...
Executive summary Hybrid pricing won the argument. In the twelve months to May 2026, the share of B2B software companies running a hybrid model went from 25% to 37%, per Growth Unhinged’s survey of 230+ practitioners, and Benchmarkit’s 2026 metrics put...
In complex B2B deals, a fast first quote can be a vanity metric that quietly kills your margins. The real bleed happens in the revision loop: the messy, unmeasured middle mile where deals leak margin, consume scarce specialist hours, and stall in internal queues....
A 2026 CFO guide to pricing, margin, and AI quotes: where commercial authority should live, and how to prove the rule applied to a deal was the rule Finance intended. Executive summary A commercial control plane is the governed layer where an enterprise defines and...
Executive summary Enterprise deals rarely fail in the negotiation. Instead, they are mis-shaped months earlier, in the unstructured phase where complex solutions are designed. The damage hides in the Missing Mile, the ungoverned gap between what sales quoted and what...
