Cost-First CPQ: Make AI & Outcome Pricing Profitable A century-old measurement principle still defines profitable growth in 2025. The 1922 Dayton Moneyweight Scale—built by the company that became IBM—put cost and price in the same eyeline at the moment of sale....
Executive Summary Analyst consensus (Accenture 2025; McKinsey 2024; TSIA 2025; Forrester 2024; Gartner 2024/2025; BCG 2025) converges on the same operating pattern: put CPQ at the center of RevOps, run two lanes (standardize the simple / protect the complex), surface...
