In a recent conversation with my grandparents, they asked me about the company I work with – “what do they exactly do?” they asked. I attempted to explain what exactly CPQ software is. Of course, they had no clue what CPQ meant! Firstly I explained that CPQ stood for Configure, Price, and Quote and they
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servicePath met with Frank Cespedes of Harvard, author of 6+ books on enterprise selling recently and talked about the trends and challenges in B2B Enterprise Sales, the adequacy of Expert Systems, and how organizations must deal with changes. Frank discusses his findings and learnings throughout the 20+ years career as a Professor at one of
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