Executive Summary TL;DR Most CPQ programs don’t fail because of “bad software.” They fail because leadership underestimates complexity, controls, and change velocity—and bolts on AI without guardrails. In 2025, the stakes are even higher: Pricing models are shifting...
Executive Summary Analyst consensus (Accenture 2025; McKinsey 2024; TSIA 2025; Forrester 2024; Gartner 2024/2025; BCG 2025) converges on the same operating pattern: put CPQ at the center of RevOps, run two lanes (standardize the simple / protect the complex), surface...
Beyond Billing: Completing the Revenue Puzzle—Why CPQ Is the Corner‑Piece of Usage‑Based Monetization Home Blog Post Beyond Billing: Completing the Revenue Puzzle—Why CPQ Is the Corner‑Piece of Usage‑Based Monetization Executive Overview Let’s cut through the...
Leash or Release? Managing the “CPQ Puppy” Lifecycle—Executive Insights on In‑House Build vs. Commercial Adoption Home Blog Post Leash or Release? Managing the “CPQ Puppy” Lifecycle—Executive Insights on In‑House Build vs. Commercial Adoption Home‑grown CPQ “puppies”...
The Tables Turn: Daniel Kube Interviews Frank Sohn on CPQ Pitfalls, AI & Revenue Growth Home Blog Post The Tables Turn: Daniel Kube Interviews Frank Sohn on CPQ Pitfalls, AI & Revenue Growth What happens when you bring together two CPQ veterans for a candid...
