Salesforce CPQ

by | Apr 2, 2025

Salesforce CPQ

What is Salesforce?

Salesforce is a leading cloud-based Customer Relationship Management (CRM) platform that helps businesses manage customer data, sales processes, service operations, and marketing campaigns. Known for its scalability and wide adoption across industries, Salesforce enables organizations to improve customer engagement, drive sales performance, and streamline business processes. It also offers a suite of tools, including analytics, app development, and automation features, making it a core hub for digital transformation in modern enterprises.

Overview of Salesforce

  • Founded: 1999
  • Headquarters: San Francisco, California
  • Core Offering: Cloud-based CRM
  • Ecosystem: Includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and more

Salesforce is widely adopted by organizations of all sizes—from small startups to Fortune 500 companies. It provides a centralized platform to manage leads, opportunities, accounts, and customer interactions across the full sales lifecycle.

A Smarter Alternate to Salesforce: servicePath™

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What is Salesforce CPQ?

Salesforce CPQ (Configure, Price, Quote) was a cloud-based sales tool designed to help sales teams quickly and accurately generate quotes for orders. Built natively on the Salesforce platform, it enabled users to configure product bundles, apply pricing rules, and automate quote approvals.

Salesforce CPQ was especially useful for:

  • Companies with complex product catalogs
  • Subscription-based pricing models
  • Multi-currency and regional pricing
  • Sales teams needing guided selling tools

⚠️ The Salesforce CPQ Sunset

In 2024, Salesforce began officially sunsetting its CPQ product (formerly SteelBrick) in favor of a new solution under the Revenue Lifecycle Management (RLM) platform within Salesforce Revenue Cloud. This strategic shift impacts thousands of existing users and has prompted a surge in searches for:

  • Salesforce CPQ sunset timeline and implications
  • Transition plans to Revenue Lifecycle Management
  • Alternatives to Salesforce CPQ for B2B sales teams

For many businesses, this has created uncertainty around ongoing support, migration complexity, and feature alignment with current pricing and quoting needs.

Alternatives to Salesforce CPQ

If your organization is affected by the CPQ sunset, now is the time to evaluate modern alternatives that provide:
  • Faster time-to-value
  • Full support for service-led and hybrid offerings
  • Advanced pricing governance
  • Scalable quoting workflows with high configurability

servicePath™ is a leading Salesforce CPQ alternative built specifically for complex B2B environments. It supports Excel-like modeling, approval workflows, margin visibility, and seamless CRM/ERP integration—empowering sales and finance teams to operate faster and more efficiently.

Considerations When Evaluating Salesforce CPQ Alternatives

When exploring replacements for Salesforce CPQ, consider the following:
  • Implementation Time: RLM may involve lengthy deployment cycles.
  • Complexity Handling: ServicePath is purpose-built for highly configurable services.
  • Integration Needs: Look for systems that support your current CRM or ERP landscape.
  • User Experience: Simplified interfaces can accelerate adoption and reduce errors.

How servicePath™ Aligns with Modern Sales Needs

servicePath™ offers a purpose-built CPQ solution designed for complex B2B services and hybrid pricing models. It goes beyond product configuration to support:

  • Service-centric quoting workflows
  • Granular pricing governance and approvals
  • Agile quote modeling with Excel-like pricing tables
  • Unified deal, margin, and revenue forecasting

With servicePath™, organizations benefit from faster implementation, reduced overhead, and an enterprise-grade solution that adapts to their evolving sales strategy.

Related Terms

  • Salesforce CPQ
  • Salesforce CPQ sunset
  • Revenue Lifecycle Management (RLM)
  • Salesforce Revenue Cloud
  • CRM (Customer Relationship Management)
  • Configure Price Quote (CPQ)
  • CPQ Alternatives
  • Quote-to-Cash (QTC)

Frequently Asked Questions (FAQs)

1. Is Salesforce only a CRM?

A: No. While Salesforce is best known for its CRM platform, it also offers a range of solutions, including CPQ, Marketing Automation, Customer Service, and App Development tools.

2. What happened to Salesforce CPQ?

A: In 2024, Salesforce announced the end-of-life (EOL) for its CPQ product, transitioning users to its new Revenue Lifecycle Management (RLM) tools within Revenue Cloud.

3. Who typically used Salesforce CPQ?

A: Salesforce CPQ was used by sales teams in mid-sized to large enterprises with complex product configurations, pricing rules, and multi-channel sales processes.

4. How does servicePath™ compare to Salesforce CPQ or RLM?

A: servicePath™ is tailored for organizations with complex service offerings and hybrid pricing models, offering more agility, deeper customization, and faster implementation.

Choosing the Right Solution

While Salesforce continues to lead the CRM and sales tech space, the sunset of Salesforce CPQ has prompted many organizations to reevaluate their quoting and pricing tools. If you’re seeking a seamless transition to a more agile, service-focused CPQ solution, servicePath™ is a trusted partner for the future.

📞 Contact us for a demo | 📚 Explore case studies | 🎧 Listen to our CEO’s podcast with Frank Sohn of NOVUS CPQ

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