70% of enterprise transformations fail to hit their objectives. Not because of bad strategy or wrong technology — because of passive resistance. And most leaders are accidentally engineering it into their programs.

Jesse Hopps, Founder of Demand Metric (300,000+ members, millions of downloads), spent 3 years running global transformation programs with Mitsubishi Chemical Group before asking the question no one in consulting wanted to answer: why do people go back to their desks on Monday and nothing changes?

In this episode he breaks down:

→ Why Transformation Theater is costing enterprises billions

→ The Adversity Quotient science used by the US Olympic Team, MIT & Stanford

→ How one $7B chemicals firm cut consulting spend by 80% and hit a mid-8-figure CFO-validated EBITDA impact in under 12 months

→ The 1% design freedom principle that removes 99% of passive resistance

→ Why mindset must come before skill set — and both before the tool

This is not theory. This is a working model with a live case study behind it.