SaaS (Software As A Service)

Synonyms

  • Cloud-Based Software
  • Hosted Software
  • On-Demand Software
  • Subscription Software
  • Web-Based Applications
  • Cloud Application Services
  • Application-as-a-Service
  • Internet-Delivered Software

What is SaaS?

SaaS (Software as a Service) is a cloud-based software delivery model where applications are hosted by a provider and accessed by users over the internet. Instead of purchasing and installing software on individual devices, customers subscribe to software that is centrally maintained, automatically updated, and available anytime, anywhere.

SaaS has become the dominant model for delivering enterprise applications across industries, enabling companies to scale quickly, reduce infrastructure costs, and access the latest innovations without the burden of manual maintenance.

Understanding the SaaS Delivery Model

SaaS providers host applications and related data in secure cloud environments. Users access the software via web browsers or APIs on a subscription basis—monthly, annually, or usage-based.

Key characteristics include:

  • Multi-Tenant Architecture – A single version of the application serves multiple customers.
  • Automatic Updates – New features and security patches are deployed centrally.
  • Usage-Based Pricing – Customers pay based on users, features, or consumption.
  • No Local Installation – Accessed via web or mobile apps, eliminating infrastructure requirements.

SaaS Acceleration Starts with servicePath™

SaaS vs. On-Premise Software

GTM metric

SaaS Business Models

SaaS supports flexible revenue models that align with modern buying behavior:
  • Freemium – Offer a basic product for free, with premium features behind a paywall.
  • Tiered Pricing – Customers choose plans based on usage, users, or features.
  • Usage-Based Billing – Pay-per-use models for API calls, storage, or compute.
  • Per-User Licensing – Pricing based on the number of active users.
  • Enterprise Contracts – Custom pricing for large-scale implementations.

SaaS in the Quote-to-Cash Process

SaaS companies rely on automated quote-to-cash (QTC) workflows to manage:

  • Subscription setup and renewals
  • Tiered pricing and upsell/cross-sell logic
  • Usage tracking and billing
  • Quote generation and contract management
  • Revenue recognition compliance (ASC 606 / IFRS 15)

Why SaaS Companies Use CPQ

For SaaS providers, CPQ (Configure, Price, Quote) software is essential to:

  • Streamline complex subscription configurations
  • Automate pricing rules for bundles, tiers, and promotions
  • Generate accurate, compliant quotes quickly
  • Accelerate contract approvals and renewals
  • Integrate seamlessly with CRM and billing systems

Platforms like servicePath™ CPQ+ offer SaaS-specific features that support rapid sales cycles, MRR/ARR tracking, and scalable product catalogs.

Benefits of SaaS

  • Lower IT Overhead – No infrastructure or manual updates required
  • Faster Time to Value – Instant access to fully functional software
  • Predictable Costs – Subscription pricing simplifies budgeting
  • Seamless Scalability – Easily add users, features, or geographies
  • Continuous Innovation – Access to the latest updates without disruption

Challenges of SaaS

  • Customer Churn – High competition and switching ease require strong retention strategies
  • Pricing Complexity – Usage-based and multi-tiered pricing can be hard to manage manually
  • Revenue Recognition Compliance – Complexities in handling deferred revenue and contracts
  • System Integration – Ensuring CRM, CPQ, billing, and product usage data are in sync

Related Terms

  • Cloud-Based Software
  • Subscription Management
  • Usage-Based Billing
  • CPQ (Configure, Price, Quote)
  • ARR / MRR
  • Multi-Tenant Architecture

Frequently Asked Questions (FAQs)

1. What is an example of SaaS?

Examples include Salesforce, Google Workspace, Dropbox, and Zoom—cloud-hosted apps accessed via web browsers.

2. How is SaaS different from traditional software?

SaaS is subscription-based and accessed online, whereas traditional software is installed locally and often requires manual updates.

3. Is SaaS only for small businesses?

No. SaaS scales from startups to large enterprises, offering flexibility, integrations, and customizations for all business sizes.

4. What role does CPQ play in SaaS sales?

CPQ automates quoting, handles pricing tiers and bundles, and ensures fast, accurate proposals in SaaS go-to-market strategies.

The Future of Software is SaaS

SaaS has revolutionized how businesses consume and deliver software, offering agility, accessibility, and operational efficiency. As SaaS companies scale, they must rely on powerful tools like servicePath™ CPQ+ to configure offerings, manage pricing complexity, and streamline the quote-to-cash journey.

Discover the servicePath™ Advantage

Unlock SaaS sales efficiency with servicePath™ CPQ+—purpose-built to handle fast-changing pricing, renewals, and complex configurations in modern subscription businesses.

📞 Contact us for a demo | 📚 Explore success stories | 🎧 Listen to our CEO’s podcast with Frank Sohn of NOVUS CPQ

Table of contents

You may be interested in these articles next