Omnichannel Selling
Synonyms
- Multichannel Sales
- Unified Commerce
- Integrated Selling
- Cross-Channel Sales
- Channel-Agnostic Selling
- Seamless Buyer Experience
- Hybrid Selling Strategy
- Commerce Anywhere
What is Omnichannel Selling?
Omnichannel selling is a unified sales strategy that enables customers to interact and transact seamlessly across multiple channels — including direct sales, digital commerce, partner portals, marketplaces, and customer service — without friction or inconsistency. It emphasizes channel coordination, experience continuity, and data synchronization across touchpoints.
Sell Everywhere. Stay in Sync. Powered by ServicePath™ CPQ+
🌐 Why Omnichannel Selling Is Essential in Modern B2B Commerce
B2B buyers now expect the same seamless experience they get as consumers — with access to products, pricing, and support across any channel, anytime. Omnichannel selling meets that demand by:
- 📲 Giving customers a consistent experience across digital, field, and partner sales
- 🔁 Syncing pricing, inventory, and configuration logic across platforms
- 🧭 Guiding complex purchases through self-serve and assisted channels
- 📈 Increasing buyer engagement, deal velocity, and customer satisfaction
- 🔒 Reducing channel conflict and data silos
It’s not just about being present on every channel — it’s about being aligned on every channel.
Benefits:
In complex B2B environments, quoting and configuration must remain channel-agnostic and rule-compliant — no matter where the deal starts or ends.
ServicePath™ CPQ+ supports omnichannel selling by enabling:
- 🔗 A single source of truth for pricing, configuration, and approvals
- 🌍 Integration with digital commerce, partner portals, CRM, and ERP
- 🧾 Consistent quoting logic across direct reps, resellers, or eCommerce
- 📊 Centralized visibility into deal health and margin across channels
- 🧠 Intelligent workflows tailored by channel, region, or buyer type
Omnichannel selling only works when your commercial engine works the same everywhere. That’s what ServicePath™ CPQ+ delivers.
Examples of Omnichannel Sales Channels
| Channel Type | Example |
| Direct Sales | Sales rep–led quoting via CRM-integrated CPQ |
| Digital Commerce | Self-service product configuration on a website |
| Partner Portals | Reseller quoting with predefined pricing models |
| Customer Support | Service team recommending renewals or upgrades |
| Field Sales | On-site configuration via tablet or mobile |
🔗 Related Terms
- CPQ (Configure Price Quote)
- Digital Commerce
- B2B eCommerce
- Sales Enablement
- Partner Enablement
- Guided Selling
- Revenue Operations
- Channel Management
- Quote-to-Cash
- Customer Experience (CX)
❓FAQs About Omnichannel Selling
Q1: Is omnichannel the same as multichannel?
A: No — multichannel involves presence on multiple channels, while omnichannel ensures those channels are integrated and consistent.
Q2: Why is omnichannel selling important in B2B?
A: Buyers expect flexibility. Enterprises that unify their sales experience across channels close deals faster and retain more customers.
Q3: What systems are critical to enable omnichannel selling?
A: CPQ, CRM, eCommerce platforms, partner portals, and ERP — all tightly integrated and governed.
Q4: Can ServicePath™ CPQ+ support channel-specific workflows?
A: Yes — you can configure pricing, approvals, and configurations based on channel, geography, or deal type.
Conclusion: Omnichannel Selling is the Future of B2B Revenue
Your buyers don’t care which channel they’re in — they care that it works. Omnichannel selling removes friction, speeds up decision-making, and keeps your brand and pricing aligned across every interaction.
With ServicePath™ CPQ+, you enable omnichannel commerce that’s smart, scalable, and margin-protective — across every deal and every channel.