# servicepath \| CPQ for complex technology sales

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## Pages
- [Upcoming Events](https://servicepath.co/upcoming-events/)
- [servicePath Comparison](https://servicepath.co/servicepath-comparison/)
- [Contact](https://servicepath.co/contact/)
- [Home](https://servicepath.co/)
- [Case Studies](https://servicepath.co/case-studies/)

## Posts
- [Most enterprise deals are not lost\. They are mis\-shaped\.](https://servicepath.co/2026/07/missing-mile-enterprise-deals/): Enterprise deals are not lost in the negotiation\. They are mis\-shaped months earlier, in the Missing Mile between what sales quoted and what finance can explain\. Here is where complex deals break, backed by 2026 data from Gartner, Forrester, IDC, TSIA, and nine named finance and revenue leaders\.
- [AI in Finance: 8 Brutal Truths and the Missing Mile](https://servicepath.co/2026/06/the-missing-mile-ai-in-finance/): Finance does not control the margin, it discovers it, in the Missing Mile between the quote and the ledger\. Eight brutal, fully sourced truths about AI in finance, and the one idea that changes everything: design the margin instead of discovering it\. Includes a 2\-minute diagnostic\.
- [What Salesforce Cannot Retire](https://servicepath.co/2026/06/salesforce-cpq-end-of-sale-what-cannot-retire/): Salesforce is retiring 24 certifications, renaming 16 more, and has moved CPQ to End of Sale\. Daniel Kube, CEO of servicePath, on why the practitioners feeling the churn are worth more now, not less, and how to evaluate all three paths forward calmly, before renewal pressure makes the choice for you\.
- [Stop Reporting Revenue, Start Architecting Profit: Closing the Missing Mile](https://servicepath.co/2026/06/revenue-lifecycle-management-missing-mile/): Gartner 2026's blunt lesson: AI does not fix a broken process, it scales it\. Daniel Kube, CEO of servicePath\(TM\), on revenue lifecycle management, the Missing Mile between quote and ledger where margin quietly leaks, and how CFOs can architect profit instead of reporting revenue\.
- [AI Doesn’t Just Scale Your Best Decisions\. It Scales Your Worst Ones\.](https://servicepath.co/2026/05/ai-governance-finance-missing-mile-gartner-symposium-2026/): From Day 1 at Gartner Finance Symposium/Xpo 2026: AI doesn’t just scale your best decisions — it scales your worst ones\. The Missing Mile between the quote and the general ledger is where margin leakage, forecasting distortion, and governance risk get embedded before finance ever sees them\. In autonomous finance, it’s the mile that matters most\.

## Podcasts
- [Revenue Growth for Tech Execs\. Edition 22](https://servicepath.co/podcast/revenue-growth-for-tech-execs-edition-22/)
- [Revenue Growth for Tech Execs\. Edition 9](https://servicepath.co/podcast/revenue-growth-for-tech-execs-edition-9/)
- [Revenue Growth for Tech Execs\. Edition 10](https://servicepath.co/podcast/revenue-growth-for-tech-execs-edition-10/)
- [Revenue Growth for Tech Execs\. Edition 11](https://servicepath.co/podcast/revenue-growth-for-tech-execs-edition-11/)
- [Revenue Growth for Tech Execs\. Edition 12](https://servicepath.co/podcast/revenue-growth-for-tech-execs-edition-12/)

## Events
- [GITEX Global](https://servicepath.co/event/gitex-global/)
- [AWS re:Invent \(the 'AWS event'\)](https://servicepath.co/event/aws-reinvent-the-aws-event/)
- [Microsoft Ignite](https://servicepath.co/event/microsoft-ignite/)
- [Gartner IT Symposium/Xpo \(Barcelona\)](https://servicepath.co/event/gartner-it-symposium-xpo-barcelona/)
- [Canalys Forums \- Americas](https://servicepath.co/event/canalys-forums-americas/)

## Popups
- [Contact Submission Popup](https://servicepath.co/?post_type=popup&p=23965)
- [Example: Auto\-opening announcement popup](https://servicepath.co/?post_type=popup&p=23953)

## Popup Themes
- [Content Only \- For use with page builders or block editor](https://servicepath.co/?post_type=popup_theme&p=23952)
- [Framed Border](https://servicepath.co/?post_type=popup_theme&p=23950)
- [Floating Bar \- Soft Blue](https://servicepath.co/?post_type=popup_theme&p=23951)
- [Light Box](https://servicepath.co/?post_type=popup_theme&p=23946)
- [Enterprise Blue](https://servicepath.co/?post_type=popup_theme&p=23947)

## Glossary
- [Agentic CPQ](https://servicepath.co/glossary/agentic-cpq/): Agentic CPQ is Configure, Price, Quote software enhanced with AI agents that help sellers configure complex solutions, apply pricing rules, manage approvals, generate proposals, and complete quote\-related tasks faster and more accurately\. It is especially useful for businesses with complex products, services, subscriptions, pricing models, and approval workflows\.
- [Shadow Pricing](https://servicepath.co/glossary/shadow-pricing/): Shadow pricing is the practice of assigning an internal value to something that does not have an obvious market price, such as a constraint, risk, carbon impact, or hidden cost\-to\-serve\. In complex CPQ, shadow pricing can also describe the commercial risk created when a customer receives a real price, but the approvals, assumptions, and quote changes behind that price cannot be proven\.
- [IFRS 15](https://servicepath.co/glossary/ifrs-15/): IFRS 15 is the international accounting standard that establishes a comprehensive framework for recognizing revenue from contracts with customers\. It helps businesses determine when revenue should be recorded, how much revenue to recognize, and how to manage contract obligations consistently across industries\.
- [ASC 606](https://servicepath.co/glossary/asc-606/): ASC 606 is the accounting standard that governs how companies recognize revenue from customer contracts\. Introduced by the Financial Accounting Standards Board \(FASB\), ASC 606 creates a consistent framework for revenue recognition across industries, helping businesses improve financial transparency, compliance, and forecasting accuracy\.
- [Contract Lifecycle Management \(CLM\)](https://servicepath.co/glossary/contract-lifecycle-management-clm/): Contract Lifecycle Management \(CLM\) is the process of managing contracts from initiation and drafting through negotiation, approval, execution, renewal, and expiration\. Effective CLM helps organizations reduce risk, improve compliance, accelerate deal cycles, and gain better visibility into contractual obligations and revenue impact\.

## Categories
- [Blog Post](https://servicepath.co/category/cpq-blog-post/)
- [News](https://servicepath.co/category/news/)
- [Thought Leadership](https://servicepath.co/category/thought-leadership/)
- [Revenue Architecture](https://servicepath.co/category/revenue-architecture/)
- [Gartner Finance Symposium](https://servicepath.co/category/gartner-finance-symposium/)

## Tags
- [CPQ](https://servicepath.co/tag/cpq/)
- [Digital Transformation](https://servicepath.co/tag/digital-transformation/)
- [quote to cash](https://servicepath.co/tag/quote-to-cash/)
- [Revenue Operations](https://servicepath.co/tag/revenue-operations/)
- [Configure Price Quote](https://servicepath.co/tag/configure-price-quote/)

## Type
- [section](https://servicepath.co/layout_type/section/)
- [layout](https://servicepath.co/layout_type/layout/)

## Module Width
- [regular](https://servicepath.co/module_width/regular/)

## Scope
- [global](https://servicepath.co/scope/global/)
- [not\_global](https://servicepath.co/scope/not_global/)

## Optional
- [Sitemap index](https://servicepath.co/sitemap_index.xml)